When you think of the word âBrandâ the first thing most people think of is the little name tag all of us find on the everyday commodities we use. But if you think about it a brand is a Persona no different from a name that gives as person their identity. In fact, every person on this planet or any other is a walking living breathing brand. But how do we remember names so well when it comes to commodities or celebrities? Its because they have an image, a voice, a message, values that appeal to us or are promoted to us via various marketing channels on a regular basis. Itâs the same when it comes to companiesâ, startups and, organizations and even Digital Marketing Agencies who provide customized marketing services. They all use a Digital Branding strategy
Successful Digital Branding Strategies for Middle Eastern Luxury Brands
What is a Digital Branding Strategy?
A Digital branding strategy is basically a game plan designed for maximum efficiency and impact, employing carefully planned activities/tactics centered around promoting a brand by bringing out various desirable attributes of its persona and making it appeal to a specific target audience via marketing channels to enhance visibility, connect and engagement. It helps a brand perform well within a competitive market of its niche.
Why is a Digital Brand Strategy Important in Marketing?
Not having a brand strategy is like a having a team play a professionally competitive sport without a playbook. You can have the best brand but if there is no designated strategy in place it will never reach its true potential and will more likely end up wasting precious time, effort and resources in a futile attempt with little to no progress to show for it. A well thought Digital Brand strategy can mean all the difference between its popularity skyrocketing or staying stagnant or worse, taking a dive. A good strategy can help foster.
- Trust among patrons and communities
- Boost brand visibility and awareness
- Lead generation and conversions
- Improve the overall value of the company
However, you should remember there is a difference between Digital Branding Strategy and Digital Marketing Strategy as many confuse one with the other although both are codependent
How to create the best Digital Brand Strategy?
Determine Vision and Mission:
Make your brands mission and goal clear. Patrons and target audience need to know what you do and donât stand for. Itâs your first impression on them so making it personal and upfront is the way to go. Remember the goal is to connect with the target audience to foster long term relationships.
Understand your Audience:
Every brand has a target audience and there is no one size first all marketing plan Look at customer profiles that align with your brands vision and product. Research whoâs more likely to connect with you and then build your strategy according to that as they are the end goal.
Create a Sales funnel:
A sale funnel basically gives you an idea of how many different buyer personas are interested in your brand and how many take actions. Itâs useful to figure how many of the personas engage in the whole process and even determine where some personas disembark in-between.
Regular Competitor analysis to find Opportunities:
One aspect of your strategy should include knowing your competitors, who they are and what they are doing. This allows you to find market opportunities and better insight in order to efficiently redirect resources.
Create a Design that Aligns with your persona:
Brand design is crucial as it determines how your brand is going to be remembered and the lasting impression that will remain. Various factors such as colors and composition play an important role in creating a potential clientâs judgement regarding the brand.
Publish Quality Content:
What message does your brand communicate? Your content should be centered around the message your brand wants to convey at the same time it should also offer value to your customers. Promoting your business is the main goal but over promoting it may affect your brand in a negative way as well.
Choosing the right Platform:
Different publishing platforms are suited for a certain type of content. Their algorithm varies as well. Some may be structurally supported while others may be leaning towards the system of self-publishing. Finding the right type of publishing platforms for your type of content is crucial for it to reach the right audience effectively.
Perform Brand Audits:
How well is your brand performing after setting up your brand strategy? Goal setting and Key Performance Indicators show you whether your brand strategy or other aspects of your marketing funnel need to be altered for improvement. The score on each of these benchmarks that you set determine how well your strategy is performing.
In conclusion an Effective brand strategy comprises of steps leading to a specific goal designed with extensive research. No doubt, a lot of external factors also have a hand in the way your Brand Strategy performs. However today, with the help of AI and a multitude of other tools that can help accurately measure almost any metric that you would like and assess any aspect of your KPIs, you can be sure that you are in absolute control.
